Linda Alvarado, a commercial general contractor in Denver and the first Latino owner of a Major League Baseball team, is one of four women from traditionally male-dominated professions highlighted in a new video series launching this month. In celebration of International Women’s Day, Georgia-Pacific’s Brawny® paper towels brand recently introduced inspiring stories of four women who have overcome adversity and are empowering others through their accomplishments.
Through its #StrengthHasNoGender initiative, Brawny® is encouraging conversation about strong and resilient women who are fostering female leadership and advancement. A video campaign brings the spirit of International Women’s Day to life by telling the personal, social, economic and cultural achievements of the women can be seen here:
“Brawny has produced these inspirational and motivational videos about women who have entered into traditionally male-dominated professions,” explains Alvarado. “We share the challenges in our career paths and how we did not let the conventional thinking that ‘strength and success is based on gender’ cloud our vision. We were not often accepted, nor thought to have any chance of succeeding. But, we did not give up and stayed focused on our ability to achieve our goals, while opening doors for other women to succeed.”
The #StrengthHasNoGender initiative is an extension of the Brawny® Stay Giant® campaign, which encourages and honors Americans who face adversity with strength and resilience.